![]() A new team in Markranstadt - SSV Markranstadt, in red - continue to play at the Stadion am Bad. In Germany - after years of research and negotiations - they decided to start from the bottom and work up. Many supporters felt alienated when Red Bull acquired Austrian top-flight side SV Austria Salzburg in 2005 and changed their name to Red Bull Salzburg, plus the club badge, staff and kit colour. Until Red Bull purchased the playing licence of fifth-tier SSV Markranstadt.īefore the rebranded RB Leipzig even kicked a ball in the 2009-10 season there was outcry in Germany, but it was nothing the company had not experienced before. The Nazi regime, communist rule and subsequent reunification of Germany also led to varying league formats.įC Lokomotive Leipzig enjoyed success before the reunification, losing to Ajax in the 1987 European Cup Winners' Cup final, but, after a rebrand as VfB Leipzig, their relegation from the Bundesliga in 1994 spelled an end to the city's representation in the German top flight. The historical landscape of football in Leipzig is complicated, with a number of clubs having formed and disbanded since the founding of the DFB in the city in 1900. So how did Red Bull turn a club playing regional football into genuine Bundesliga title contenders (they pushed champions Bayern Munich before eventually finishing third), what is in it for one of the world's most well-renowned companies and are Leipzig really the most hated club in Germany? How it all began for Red Bull in Germanyįew in Germany were open to the idea of Red Bull chief Mateschitz bankrolling a club when it was first touted in 2006, and initial plans to invest in a different Leipzig side, FC Sachsen Leipzig, were rebuffed by the German football association, the DFB.įan protests followed as Red Bull explored potential takeovers at St Pauli, 1860 Munich and Fortuna Dusseldorf, before reverting to the initial plan of acquiring a Leipzig-based team. ![]() When Nagelsmann's side beat Tottenham Hotspur in the last 16 it was with a team thin on household names and containing no player acquired for more than £20m. Only a decade ago they were making their debut in the fifth tier of German football - on Thursday, they play in the Champions League quarter-finals for the first time.īut it has taken more than Red Bull throwing money at the project for the east German club to establish themselves among the country's elite. ![]() RB Leipzig, and 33-year-old head coach Julian Nagelsmann, are a case in point. "It provides skills, abilities, power to achieve whatever you want," added the Austrian, who has created an environment that encourages innovative minds and ideas.
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